· ai-devtools
Most consumers aren’t ready to let AI agents shop unsupervised
Customer control, account security and ease of use are influencing the adoption of AI agents that make purchases, book services and access personal information, according to Okta’s 2026 Customer Identity Trends Report.
Consumers’ willingness to delegate depends on what an agent can do, the consequences of a mistake and their ability to approve or reverse its actions. Businesses introducing these services must meet new requirements for verifying agents and managing their permissions.
